SMB - The 4 Elements of Great Storytelling

Learn about the storytelling techniques, via case studies from the best brand storytellers on earth.

About this event

EVENT SUMMARY
Marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. In this presentation, Joe Lazauskas—best-selling author of The Storytelling Edge—will reveal the cutting edge neuroscience of storytelling, and the four elements of stories that make our brains want to buy.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, via case studies from the best brand storytellers on earth.

YOU’LL LEARN
Why great stories drive greater purchase consideration
The 4 elements of stories that make our brains light up: Relatability, Novelty, Fluency, and Tension
Techniques for measuring and optimizing the effectiveness of your content
ABOUT OUR SPEAKER:
Joe Lazauskas is the Head of Marketing for Contently and co-author of a best-selling book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for AdWeek, Digiday, and The Observer, amongst other publications.

LOCATION: Virtual – LIVE on the Social Media Breakfast Facebook Page