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DTSTART:20211020T130000Z
DTEND:20211020T143000Z
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SUMMARY:SMB - The 4 Elements of Great Storytelling
DESCRIPTION:Learn about the storytelling techniques\, via case studies from the best brand storytellers on earth.\n\n\n\nAbout this event\n\n\n\nEVENT SUMMARY\n\nMarketers have long assumed that great stories help build relationships with consumers\, but until recently\, we haven't known why or how. In this presentation\, Joe Lazauskas best-selling author of The Storytelling Edge will reveal the cutting edge neuroscience of storytelling\, and the four elements of stories that make our brains want to buy.\n\n\n\nLearn about the storytelling techniques that spike empathy\, attention\, and purchase consideration in our brains\, via case studies from the best brand storytellers on earth.\n\n\n\nYOU'LL LEARN\n\nWhy great stories drive greater purchase consideration\n\nThe 4 elements of stories that make our brains light up: Relatability\, Novelty\, Fluency\, and Tension\n\nTechniques for measuring and optimizing the effectiveness of your content\n\nABOUT OUR SPEAKER:\n\nJoe Lazauskas is the Head of Marketing for Contently and co-author of a best-selling book\, The Storytelling Edge: How to Transform Your Business\, Stop Screaming Into the Void\, and Make People Love You. A technology and marketing journalist\, Joe is a regular contributor to Fast Company and has written for AdWeek\, Digiday\, and The Observer\, amongst other publications.\n\n\n\nLOCATION: Virtual   LIVE on the Social Media Breakfast Facebook Page
X-ALT-DESC;FMTTYPE=text/html:<p>Learn about the storytelling techniques\, via case studies from the best brand storytellers on earth.<br />\n<br />\nAbout this event<br />\n<br />\nEVENT SUMMARY<br />\nMarketers have long assumed that great stories help build relationships with consumers\, but until recently\, we haven&rsquo\;t known why or how. In this presentation\, Joe Lazauskas&mdash\;best-selling author of The Storytelling Edge&mdash\;will reveal the cutting edge neuroscience of storytelling\, and the four elements of stories that make our brains want to buy.<br />\n<br />\nLearn about the storytelling techniques that spike empathy\, attention\, and purchase consideration in our brains\, via case studies from the best brand storytellers on earth.<br />\n<br />\nYOU&rsquo\;LL LEARN<br />\nWhy great stories drive greater purchase consideration<br />\nThe 4 elements of stories that make our brains light up: Relatability\, Novelty\, Fluency\, and Tension<br />\nTechniques for measuring and optimizing the effectiveness of your content<br />\nABOUT OUR SPEAKER:<br />\nJoe Lazauskas is the Head of Marketing for Contently and co-author of a best-selling book\, The Storytelling Edge: How to Transform Your Business\, Stop Screaming Into the Void\, and Make People Love You. A technology and marketing journalist\, Joe is a regular contributor to Fast Company and has written for AdWeek\, Digiday\, and The Observer\, amongst other publications.<br />\n<br />\nLOCATION: Virtual &ndash\; LIVE on the Social Media Breakfast Facebook Page</p>\n
LOCATION:Facebook LIVE
UID:e.1970.1358
SEQUENCE:3
DTSTAMP:20260502T192519Z
URL:https://business.fitchburgchamber.com/events/details/smb-the-4-elements-of-great-storytelling-1358
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