What a journey it’s been! The wait is over, and the transformation is complete—Waterford Wine & Spirits Fitchburg is ready to unveil their new look and fresh direction! After transitioning from a Steve's Liquor in February 2023, they’ve spent the past year and a half fine-tuning every detail, and now it’s time to celebrate the grand reveal.
They’ve given the store a full makeover with brand-new shelving, better display space and—their crown jewel—a dedicated wine seminar area that’s already become quite the success. Waterford's weekly wine seminars (a hallmark of Waterford Wine & Spirits) have been very well received, and now they finally have a proper dedicated space to continue elevating your wine experience!
So, on Saturday, October 12th, Waterford is throwing open the doors for their Re-Grand Opening! Expect a day full of fun, with samples galore of beer, wine, and spirits, plus special sales that will make it the perfect time to stock up for the holidays.
This celebration is more than just a new coat of paint—it’s a toast to their (now fully realized) new direction, commitment to quality, and passion for bringing you the very best when shopping for your favorites in whiskey, craft beer and impeccable wines. So, come on down, explore the remodeled store, and raise a glass with they officially kick off an exciting new chapter!
Date and Time
Saturday Oct 12, 2024
12:00 PM - 5:00 PM CDT
Location
Waterford Wine & Spirits
6227 McKee Rd, Suite A, Fitchburg, WI
Fees/Admission
Free
