SMB - Leveraging the Power of Social Media to Build Business & Local Community

Keeping it Real: Leveraging the Power of Social Media to Build Business & Local Community
Social Media Breakfast Madison

So many of us are addicted, or should we say in the habit of, scrolling through our social media feeds throughout the day. But why? For a lot if us it is a way to connect to other people, and also to feel inspired. That easy tip for making perfect bacon? Noted! You went to yoga class again?! Okay, I’m definitely going today.

But social media can take us beyond just an armchair connection. In fact, for Otehlia of Madison Eats it has created real connections and helped her business grow (we’re not talking love connections here, but anything is possible… 🙂. Through Instagram stories as well as other social media avenues, Otehlia has forged connections in real life with other businesses, with potential clients and members of the community in Madison and further afield. These connections have driven business in some very unexpected ways.

In this session Otehlia will share with you some of her tips and tricks for building business through social media engagement. Come with your phone charged and clean lens for some hands on learning! How do you leverage the power of Instagram stories for your business or community?

KEY TAKEAWAYS
– How social media can be used to make real community connections and drive business
– Why this is important?
– Focus on Instagram / IG stories and feed – what to do, what not to do
– What works, what doesn’t
– Not being perfect is okay!