Marketing Mission(Virtual): TikTok - Building Relationships With A New Audience

Join the Fitchburg Chamber and Spectrum Reach virtually via Zoom on Tuesday, October 12th from 10:00am-10:45am for Marketing Mission: TikTok (Ya Don't Stop) - Building Relationships With A New Audience. This month we welcome Katie Grant the Digital Communications Section Chief at the Wisconsin Department of Natural Resources(DNR). It’s not just for the kids – more and more “millennial boomers” are spending time on TikTok. In fact, TikTok has over 800 million active users worldwide. But with all the dance trends and shenanigans, is it a platform brands should explore?
The Wisconsin Department of Natural Resources has spent much of the last year testing ways to make the platform work to engage with a younger audience. Learn how they have built a following of 60k , gone viral, and learned a lot of what works (and doesn’t) along the way.

KEY TAKEAWAYS
-Why TikTok makes sense for brands (even “boring” ones like government!)
-The difference between TikTok and Instagram Reels
-What is the TikTok audience?
-Top tips for creating engaging videos for TikTok


Katie Grant, Digital Communications Section Chief
Wisconsin Department of Natural Resources (DNR)

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