Marketing Mission: Instagram (Part 1 of 2)

The Ins-And-Outs of Instagram You Need To Know - Two Part Training 

Join the Fitchburg Chamber and Hiebing for two part training on Instagram! We?ll explore ways to get the most out of your investment in the platform by covering types of content to develop, best practices, engaging relevant communities and how to dip your toes into paid support. 

Speakers:

Katie Helscher Senior Account Executive, PR, Social Media & Content	Garth Beyer   Senior Account Executive,   PR, Social Media & Content

Bios of the Speakers:
Katie Helscher
Senior Account Executive, PR, Social Media & Content 
A native of Door County, Katie has honed her skills as a social media, public relations and content professional through managing programs for clients that aim to create meaningful consumer experiences. Much of her expertise lies in content creation, social media community management and integrated planning, where she keeps up with the ever-changing landscape to deploy the most current strategies and tactics for clients such as Culver’s, ABC Supply and United Way of Wisconsin. Other key areas of focus for Katie include website promotions, content captures and video development. She has led presentations covering social media best practices for local marketing organizations, Social Media Breakfast Madison and social listening and monitoring platform Clarabridge.  
 
While she exercises her creative muscles during the day as a leader in the social content space, in the evenings you can find her chasing her spirited 2-year-old, Jack, around the yard or putting in some serious elbow grease at her family’s wedding and event venue in Egg Harbor, Sawyer Farms.

Garth Beyer
Senior Account Executive, PR, Social Media & Content 
It’s rare to find an entrepreneur, brew master and social media expert all rolled into one person, but Garth is all that and more. A master of word economy, Garth’s passion for writing started when he became a magazine editor, then a grants writer before he joined Hiebing in 2015. Today, he helps brands like Schneider distill and simplify complicated subject matter into engaging content and Church Mutual Insurance Company engage their community presence with uplifting and empowering messages. 

During the day, Garth guides both clients and peers in navigating and leveraging the constant evolutions and innovations taking place in the social media landscape. But in the evenings and on weekends, he can be found behind the bar at Garth’s Brew Bar, which he and his wife opened last year.

Marketing Mission is a monthly series of interactive webinars held the 2nd Tuesday of every month from 10:00am-10:45am. The Fitchburg Chamber Visitor + Business Bureau connects you with industry professionals across all marketing platforms, shares real time tools and tips to effectively market your business and your personal and professional brand.