Join the Fitchburg Chamber and Spectrum Reach on Tuesday, March 9th from 10:00am-10:45am for Marketing Mission: Improve Your B2B Marketing by Creating a “Digital Twin” of your Sales Team! We welcome Greg Mischio of Winbound who will show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. A “digital twin” is a digital version of a machine or process, often used by manufacturers to prototype products or test materials. Greg’s presentation will demonstrate how b2b marketers can use this approach to broaden their reach and improve sales. It will include insights on:
* Integrating your sales team into your content marketing approach
* Creating the most effective piece of content for each stage of the customer journey
* Using content to create “referral” sources, much like your sales team does
Greg Mischio is the Owner and Founder of Winbound, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach, creating content that’s mapped to the customer journey and marketing for distribution via search, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads.
The Fitchburg Chamber Visitor + Business Bureau connects you with industry professionals across all marketing platforms, shares real time tools and tips to effectively market your business and your personal and professional brand.