Fundraising Techniques: Level Up Your Strategy Game!

Within the wide world of fundraising and the ever-changing dynamics of communications, there is a lot to consider. For a small team, the breadth of opportunities can be overwhelming. But fear not! Regardless of the way you convey your message, there are practical tactics that can help you create meaningful, memorable, and effective fundraising communication. At the same time, by fostering strong relationships with your donors and implementing a solid strategy for managing major gifts, you'll position your organization for a successful journey ahead. Key Topics for Discussion: • Major gifts and giving vehicles • Matching donors with specific projects • Helping donors give their largest gift • Development, stewardship, and continuance of donor relationships • A fundraiser’s perspective on planned giving • Writing and feedback with the donor in mind • Creating a core group of main messages and reducing the clutter by focusing on one idea • Using design and art to enhance your storytelling • Keeping the brand on mission Get set to supercharge your outreach and take your organization's fundraising game to the next level! Presented by: • Katherine Higgins, Communications Manager, District Council of Madison, Society of St. Vincent DePaul • Casey Oelkers, Director of Development, Madison Symphony Orchestra • Maggie Porter-Kratz, Senior Director of Leadership & Major Gifts, United Way of Dane County