The biggest bicycle sale in the midwest! At the 2020 Bike-O-Rama, test ride any e-bike and be registered to win an e-bike. You can comparison shop, test ride, buy, and accessorize from all 2020 bicycle brands in one place! The New Holland Pavilion comes alive in Madison, Wisconsin with thousands of new bicycles at the lowest prices of the year.
Join us for Bikeorama in 2020: