IB Madison

About Us

IBMadison.com is the digital product of In Business Madison, which is the premier business media outlet serving Wisconsin's capital region. Celebrating more than 45 years of editorial excellence, our nationally acclaimed editorial department covers the companies and people shaping the business community through news, analysis, and in-depth profiles — online and in print. We provide interview-style reporting on business best practices by industry, as well as profiling new businesses in the marketplace and honoring the stakeholders who built the business community with awards programs and special events. IB also publishes a morning and afternoon e-newsletter every weekday featuring the latest local, regional, and national business news stories.

Our glossy magazine publication is direct-mailed monthly to position-qualified, management-level business executives, nonprofit executives, and government officials. We partner with area business associations, visitor bureaus, and chambers of commerce to provide additional distribution channels. Our constantly evolving databases contain information on established area businesses, but we also seek out new business information and routinely requalify our subscriber list to provide advertisers with the most targeted business market available.