Goodwill of South Central Wisconsin, Fitchburg Store

About Us

Goodwill of South Central Wisconsin is a 100% local nonprofit dedicated to helping individuals in our community live, work, and thrive. Every donation and purchase supports our mission programs, which serve 14 counties in South Central Wisconsin and provide housing, employment, and supportive services for people facing barriers.

With 14 thrift stores, an outlet store, and 14 donation centers across the region, as well as convenient online shopping, it is easy to support your community. We also offer free electronic recycling, available year-round at any of our donation centers.

When you shop or donate at Goodwill, your support stays local and directly helps neighbors gain skills, confidence, and independence, making a real difference in lives across South Central Wisconsin.