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DTSTART:20210427T210000Z
DTEND:20210427T230000Z
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SUMMARY:Data-Driven Empathy: 7 Hidden Sources of Your Visitors' Hopes and Fears
DESCRIPTION:Join content expert Andy Crestodina\, as we explore ways to consider your audience's needs as part of your data-driven strategy.\n\n\n\nAbout this Event\n\nAMA Madison's Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents "Data-Driven Empathy: 7 Hidden Sources of Your Visitors' Hopes and Fears."\n\n\n\nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor.\n\n\n\nAbout the Presentation\n\nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there's just too much data out there. So the trick is to use the right data to find the best insights fast.\n\n\n\nWhen people think of your brand\, what do they want to know?\n\n\n\nWhich of your pages is least satisfying? Why?\n\n\n\nWhat information needs are you ignoring?\n\n\n\nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier  because you care. That's what empathy is all about.\n\n\n\nAbout the Speaker\n\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.\n\n\n\nAMA Madison's 'Craft Marketing' Series\n\nCraft Marketing features a different presenter each month on a niche topic. You'll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals all while enjoying a craft beer or two after a long work day!
X-ALT-DESC;FMTTYPE=text/html:Join content expert Andy Crestodina\, as we explore ways to consider your audience&rsquo\;s needs as part of your data-driven strategy.<br />\n<br />\n<strong>About this Event</strong><br />\nAMA Madison&rsquo\;s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents &ldquo\;Data-Driven Empathy: 7 Hidden Sources of Your Visitors&rsquo\; Hopes and Fears.&rdquo\;<br />\n<br />\nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor.<br />\n<br />\n<strong>About the Presentation</strong><br />\nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there&rsquo\;s just too much data out there. So the trick is to use the right data to find the best insights fast.<br />\n<br />\nWhen people think of your brand\, what do they want to know?<br />\n<br />\nWhich of your pages is least satisfying? Why?<br />\n<br />\nWhat information needs are you ignoring?<br />\n<br />\nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier &hellip\;because you care. That&rsquo\;s what empathy is all about.<br />\n<br />\n<strong>About the Speaker</strong><br />\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He&rsquo\;s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.<br />\n<br />\nAMA Madison&rsquo\;s &lsquo\;Craft Marketing&lsquo\; Series<br />\nCraft Marketing features a different presenter each month on a niche topic. You&rsquo\;ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals&ndash\;all while enjoying a craft beer or two after a long work day!
LOCATION:Register Here
UID:e.1970.1211
SEQUENCE:3
DTSTAMP:20260503T040538Z
URL:https://business.fitchburgchamber.com/events/details/data-driven-empathy-7-hidden-sources-of-your-visitors-hopes-and-fears-1211
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